Had a lovely opportunity to create these exclusive timepiece / mementos for YES FULL CIRCLE . This time trying a different combination of obsolete materials to create a theme based mementos. Pairing discarded denim with up cycled CDs was totally unplanned experiment, but worth a shot. The sleek wooden frame is derived from furniture waste rendering a nostalgic appeal of vintage record.
Gathered some of the materials for a different art-project but eventually used to YFC mementos. Trying my best to deliver sustainable artefacts which is truly purpose-driven garnished with storytelling
- Corporates today face mounting pressure to align their brand ethos with sustainability but struggle to find meaningful, eco-conscious trophies and mementos that truly reflect their values.
- Yet, most efforts lack creativity, emotional resonance, and alignment with circular economy principles.